Rewritten | The Story

Rewritten London was started in 2016 by friends Katie Arnott and Frances Cookson. We started in bridal - designing dresses for the women standing beside the bride, but we were never only about weddings. From day one, we designed for women, not ceremonies, using bold colour and modern cuts to create pieces you’d wear again and again. 

Frances and Katie have grown the brand from an idea, doing everything in-house, from designing and marketing to finance and operations. Advocates of female founded businesses, Katie and Frances have retained complete control over the Rewritten brand over the years and continue to make all of the decisions together, whether big or small.

We started at the aisle. We’re still rewriting it. But we’ve always seen more. Rewritten was born in the bridal world but we were never only about weddings. We prioritised colour, movement, modernity, not chiffon and conformity. Our bridesmaids dresses stood out because they didn’t look like bridesmaids dresses. They looked like something you’d want to wear again. And again. 

Engagement dinners. Birthdays. Prom. Awards. Tuesdays that feel like Fridays. We’re building a wardrobe for women who dress with intent, not instruction. 

Join the movement and #RewriteTheRules

Want to get to know us a little better? Click here to delve a little deeper and meet team Rewritten.