OUR ETHOS

THE COLLECTION

We are all about bold colours and flattering design and we love to celebrate size and shape inclusivity, with our best-selling styles available to buy online in UK sizes 8-26. Choose from over 15 colours and 10 styles in our bridesmaids collection, and our exclusive capsule Bridal edit.

Made in London

All of our flattering styles are hand-designed in-house and sampled on our London workshop floor, where we create the majority of our best-selling styles. Our bold colours are completely unique to us and every dress is created from fabric that is dyed to our exacting colour specifications. All of our prints are exclusively designed by us in collaboration with talented textile designers, meaning you won’t see them anywhere else.

SUSTAINABILITY STATEMENT

We are not purveyors of fast fashion and fundamentally believe that a bridesmaids dress should be worn more than once rather then relegated to the back of the wardrobe, we like to call it sustainable bridesmaids dressing. We are constantly striving to be more sustainable in an ever environmentally conscious world. Our packaging is 95% recyclable and we ship our dresses in reusable cotton dust bags for you to store your dress in and use at home. We use recycled fabric throughout 50% of our collection and plan to increase this to 100% by the end of 2022. Our Bridal collection is 100% sustainable, all fabrics used are recycled or organic and it is entirely made in London, from design to finished dress. We are committed to doing better and are a founding member of the Sustainability Fashion Accelerator with leading authority, The Trampery.

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